Steve Jobs and Apple

Steve Jobs and Apple

Order Description

1. What role did the late Steve Jobs play in leading and managing innovation at Apple?

2. How do you account for the success of Apple products, particulary the iPod, iPhones, and iPads? The early Macintosh?

3. What key concepts from the chapter on Change and Innovation apply to Apple?

4. What unique personality traits did Steve Jobs display? How did that influence his approach to innovation?

Watch the following videos:



https://www.youtube.com/watch?v=1jqSK8Qv4ZY

https://www.youtube.com/watch?v=R706isyDrqI

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