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discussion

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A new public service announcement in Australia is taking a radical approach to encourage kids to stay in school. The ad show kids skipping school, having a good time, until…they blow up. At the end of the 1:46-minute video, we see a sign indicating that the kids were in an “explosives testing site.”

The video reminds me of a UK PSA about texting while driving (also NSFW). We see four minutes of fun, and then the crash, the blood, and kids in stretchers carried off in helicopters

•Did you watch the PSA? Why or why not? If you did watch it, how did it affect you?
•How effective do you think the ad would be in discouraging kids from skipping school?
•Describe the philosophy of using such graphic ads? Why do you think they seem to be more prevalent in countries other than the U.S.?

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