‘big tobacco’ and/or James Hardie case studies

‘big tobacco’ and/or James Hardie case studies

Order Description

You are required to plan and write an essay that answers ONE of the following three questions:(words no more than 1150)

1. To suggest that reform in public relations is impossible is an excuse for inaction. Explain the difficulties in practice with either the ‘big tobacco’ and/or James Hardie case studies but how ethical communication and critically reflective practice may provide a means of approaching public relations from a socially beneficial perspective.

2. Why is it important to ensure that there are ‘many voices’ advocating for change in society? Use ethical theory and any other theoretical perspectives discussed so far to examine the PR used in either the ‘big tobacco’ and/or James Hardie case studies.

3. What is a reflective practice and how might developing this as a personal ethic help to make better decisions as a public communicator. Discuss drawing on the ‘big tobacco’ and/or James Hardie case studies and any of the ethical theoretical perspectives covered so far in this unit.

Minor essay overview

You are required to plan and write an essay that answers ONE of the following three questions:
1. To suggest that reform in public relations is impossible is an excuse for inaction. Explain the difficulties in practice with either the ‘big tobacco’ and/or James Hardie case studies but how ethical communication and critically reflective practice may provide a means of approaching public relations from a socially beneficial perspective.
2. Why is it important to ensure that there are ‘many voices’ advocating for change in society? Use ethical theory and any other theoretical perspectives discussed so far to examine the PR used in either the ‘big tobacco’ and/or James Hardie case studies.
3. What is a reflective practice and how might developing this as a personal ethic help to make better decisions as a public communicator. Discuss drawing on the ‘big tobacco’ and/or James Hardie case studies and any of the ethical theoretical perspectives covered so far in this unit.

This two website is about this essay topic, but remember don’t use this two website to reference in essay. Must find other academic reference .This is a research essay, which means you are required to focus on academic texts and, to a lesser degree, articles published by credible news organisations.

http://www.abc.net.au/lateline/content/2008/s2662364.htm

Formatting
• Use the Harvard referencing style
• Write out the question you are answering at the top of the first page
• Write your name/student number in the document footer
• Insert page numbers
• Use 2.5 cm document margins
?• Use 1.5 or 2 line spacing
• Use 10 or 12 point font (Arial or Times Roman)

Marking criteria
• Response to the question
• Essay structure and organisation
• Evidence of research (including correct referencing)
• Depth and quality of argument; application of theory and concepts discussed in this unit
• Editing and written expression

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