Embrace Life – always wear your seat belt advertisement – this is the link form YouTube: https://www.youtube.com/watch?v=h-8PBx7isoM
1 background/ overview:
2 what is the objective the purpose of the ad?
3 target audience: who are we talking to?
4 what’s the single most important thing to say?
5 what are the supporting rational and emotional reasons to believe and buy?
6 what else will assist creative development?