REPORT MARKETING STRATEGY

REPORT MARKETING STRATEGY

You have been appointed as a marketing consultant to the organisation where you conducted the marketing audit to formulate, implement and evaluate strategy. The implementation phase will be in the context of making changes to company activities to accommodate a chosen strategy.
A    You need to critically examine Assignment Two in order to select one key strategic issue (Check SFAS). You will then formulate appropriate corporate and business level strategies to resolve this issue.
B    You will critically examine these strategies for implementation issues, which you propose for action.
C    By the end of the project you will have a detailed, specific plan for how your strategy will be implemented, controlled and evaluated.
To complete the assignment you will need to support and justify your answers. This assignment is about the application of theory and it is not necessary to quote theory. Your understanding of theory will be demonstrated in your ability to evaluate, integrate, synthesise and make deductions concerning the case study. The report that you write will be to the Chief Executive Officer of the company you investigated.

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