Marketing Myopia Review
1. What is meant by Marketing Myopia.
2. Give an example of Marketing Myopia using a company you perceive to be suffering from this. Identify and explain the specific marketing myopia problem in this company, as defined by the Levitt article.
3. Analyze and explain why it occurred at this particular company, and why it occurs in companies in general.
4. What are the implications for this (or any) organization who has Marketing Myopia?
5. How can the company overcome it? What are your strategy recommendations?