innovative idea for a new company in UAE

innovative idea for a new company in UAE

You are appointed as the marketing manager for a new innovative idea for a new company in UAE. You need to assist the management team in marketing and promoting this idea in the current market. You are requested to:

1. Describe this innovative idea in details (product). (5points)
2. Determine who would be your segment that you will sell to them the product. (5 (points)
3. Determine the marketing mix (4P’s). (20points)
a. Describe briefly the product.
b. Describe briefly your pricing.
c. Describe briefly your place strategy.
d. Describe your promotion strategy. (Including the message, media, which channels you will use to send the message and why?)
4. Determine the brand positioning with clear justification. (10points)
5. Will you use an external agency? Yes or no? And why? (10 points)

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