Based on the case of Spanx, assess the opportunity using the key models mentioned below, identify why both the opportunity and its bring to market strategy was so effective. The key areas you need to analyze are related to (i) the “Seven domains of attractive opportunities” by J. Mullins; (ii) The POCD framework of W. Sahlman; (iii) The Business Model Canvas; (iv) The testing method presented during the module.

Once a thorough assessment has been made, create a set of recommendation to new entrepreneurs, outlining what can be learned and how the startup process can be improved using the lessons learned from the case.

The report is in essence an opportunity to learn from a very successful business model, illustrating the importance of constantly challenging the way things are normally done.

support video: https://m.youtube.com/watch?v=3TqeOuEdUck

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