With reference to your own research, to what extent do you think adopting a localisation strategy is essential for the sucessful achievement of the aims and objectives for multinational companies? Justify your view.
Decide and researc on 2 contrasting companies(walmart and mcdonalds) that have use or are currently using a localsation strategy. What did they do? How did they do it? Why did they do it? What was the impact of the strategy on the business`s competitivenesss and profitability?
Bibliography is required using Harvard style.