How events have changed in the past ten years.The importance of events as a marketing tool for companies and brands. Change in methodolgy.
Topic: How events have changed in the past ten years.The importance of events as a marketing tool for companies and brands. Change in methodolgy.
This is part of the review of literature of my final thesis. For each of the following sections, a thorough research on how it has changed over the years, and how the following are done now a days. I need the most recent academic sources and information.Social media as the key variant to this change, is the most important part here.
-Events in the modern world compared to 20th century
– Types of Events(explicitly corporate events), the difference between mandatory (eg. annual conference,) vs. voluntary events.
-Advertising and promotion of events
-Social Media and the internet)-how was it before social media, and how the internet and social media have affected the impact of events, etc.
-Motives to Growth of Events
-New Tendecies in events.