Global forces and the Advertising Industry, in the text Exploring Corporate Strategy, Pearson, 10th edition, pp 64 – 66. Complete the questions, as outlined below.

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Read the Case Study: Global forces and the Advertising Industry, in the text Exploring Corporate Strategy, Pearson, 10th edition, pp 64 – 66. Complete the questions, as outlined below.
1. Carry out a Five Forces Analysis of the advertising industry in 2012, as outlined in the case.
2. State which of these forces are becoming more negative or positive for the major advertising agencies, making sure you support your conclusion with evidence from the case and additional external research.

the marking criteria asks to introduce the case study; deal with each of the 5 forces nominated by Porte; forecast of future trends in the five forces and provides balanced information to support your analysis.

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