The Gothic Lolita Fetishism in the Japanese Culture

In “Cultures of Fetishism,” Louise J. Kaplan explain” rel=”nofollow”>ins how the “strategy of fetishism” allows people to control the “immaterial” and the unknown. Accordin” rel=”nofollow”>ing to Kaplan, “strategies” such hyper-consumerism, with its fetishizin” rel=”nofollow”>ing of objects rangin” rel=”nofollow”>ing from stilettos to Ipod and even beanie babies, may actually stifle the creative potentials of dialogue by reducin” rel=”nofollow”>ing the complex to the tangible, which like the sexual fetish may be easily and repeatedly consumed.Usin” rel=”nofollow”>ing Kaplan’s essay, explore the ramifications of the “strategies of fetishism” in” rel=”nofollow”>in the “Gothic Lolita” culture.

1). Analyze the way that “Gothic Lolita” culture as a result of “5 strategies of fetishism” in” rel=”nofollow”>introduced in” rel=”nofollow”>in Kaplan’s article “Cultures of Fetishism”. Use examples, and explain” rel=”nofollow”>in how they are applied with each strategy.
2). May emphasize there is differences between gothic loli as a general fashion style, and the real gothic loli fetish—who may dress and even act in” rel=”nofollow”>in that style daily. (YouTube:
3). Talk about the reasons that lead them become such a fetish. (Extra document provided “HardyBernalKA2. pdf”)

What are these fetishists escapin” rel=”nofollow”>ing? Why is the Gothic Lolita doll specific to the Japanese culture?

1. Society
• Pressure: Public value: From childhood, Japanese are taught that this level of self should not be assertive but rather should be considerate of the needs of others; the private emotions, and perhaps the funlovin” rel=”nofollow”>ing , relaxed side of Japanese in” rel=”nofollow”>individuals are tolerated and even admired as long as these do not in” rel=”nofollow”>interfere with the performance of more public responsibilities.
• Personal relationship: Many Japanese are willin” rel=”nofollow”>ing to delay rewards, to put forth their best efforts for their teams, and to avoid open conflict.
• Competition: the outside world is an arena of in” rel=”nofollow”>intense competition
• society and families pressure young people

2. Anime culture:
• Films, television, nightlife, and comic books (manga), sometimes garish and violent, offer an escape from the pressures of contemporary life.
• Manga and anime were main” rel=”nofollow”>instays in” rel=”nofollow”>in Japanese pop culture long before the art form made its way West. & The popularity of manga and anime in” rel=”nofollow”>in Japan

3. Cosplay culture:
• Popular culture, connected with anime & manga
• Custom effect: “the surface truth is always the real truth. This is somethin” rel=”nofollow”>ing that all Japanese people believe. You proclaim it, you put it on your name card and that’s who you are”—they believe this makes them become someone else– fashion takes a very important stance in” rel=”nofollow”>in expressin” rel=”nofollow”>ing oneself in” rel=”nofollow”>in Japanese culture.

4. Woman Status: (Gothic Lolita-female group)
• Declin” rel=”nofollow”>ined women status in” rel=”nofollow”>in the past
• Pressure on women (a lot of young women who are growin” rel=”nofollow”>ing up and at the same time tellin” rel=”nofollow”>ing society in” rel=”nofollow”>in their own way that they don’t just want to fall in” rel=”nofollow”>into place when their rights are limited, and furthermore, they will refuse to do so)
• An anthropological petri dish of young women and how they are choosin” rel=”nofollow”>ing to react to all the changes in” rel=”nofollow”>in their lives

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