Communicating a Financial Position

Locate two annual fin” rel=”nofollow”>inancial reports on the Internet.1. How do they use visuals to keep attention? 2. What differences do you see in” rel=”nofollow”>in the letters from the CEOs? 3. How do they present number-heavy in” rel=”nofollow”>information? Do they rely main” rel=”nofollow”>inly on tables and graphs? Do they give prose summaries? 4. Is the writin” rel=”nofollow”>ing easy to understand? 5. Do you see places where negative in” rel=”nofollow”>information is given a positive spin” rel=”nofollow”>in? 6. Is one report easier to understand than the other? Why? 7. Is one report more in” rel=”nofollow”>interestin” rel=”nofollow”>ing than the other? Why? 8. Is one report more convin” rel=”nofollow”>incin” rel=”nofollow”>ing than the other? Why?

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