Communicating a Financial Position
Locate two annual financial reports on the Internet. 1. How do they use visuals to keep attention? 2. What differences do you see in the letters from the CEOs? 3. How do they present number-heavy information? Do they rely mainly on tables and graphs? Do they give prose summaries? 4. Is the writing easy to understand? 5. Do you see places where negative information is given a positive spin? 6. Is one report easier to understand than the other? Why? 7. Is one report more interesting than the other? Why? 8. Is one report more convincing than the other? Why?