Division of Communication, Marketing and Public Relations

Order Description
Research and write an answer to the followin” rel=”nofollow”>ing question:

Durkin” rel=”nofollow”>in (2013) re-visits the classic paper by Theodore Levitt “Marketin” rel=”nofollow”>ing Myopia” from the 1960’s. Are companies in” rel=”nofollow”>internationally losin” rel=”nofollow”>ing focus on their customers as they embrace the digital technology? Construct a brief critical review to comment on this evaluatin” rel=”nofollow”>ing both sides of the debate.

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