Management

1.) Watch this clip (http://money.cnn.com/video/news/2014/09/03/cvs-ceo-on-tobacco-free-stores.cnnmoney/in” rel=”nofollow”>index.html) and briefly answer the followin” rel=”nofollow”>ing:
Is this decision by CVS an example of good corporate social responsibility? Why do you thin” rel=”nofollow”>ink so? Take in” rel=”nofollow”>into account that CVS is responsible to several stakeholders (e.g. stockholder, community, customers).
2.) Many years ago the comedy duo Abbot (tall one in” rel=”nofollow”>in the clip) and Costello (short one in” rel=”nofollow”>in the clip) came up with a routin” rel=”nofollow”>ine known as ‘Who’s on first”. Watch the clip(https://www.youtube.com/watch?feature=player_detailpage&v=WQXwt83hYkEitt=43) and discuss the communication failure that is the basis for the humor and how you could get better communication ( and kill the act). Use the stages in” rel=”nofollow”>in the communication process discussed in” rel=”nofollow”>in the text (encode ->….->decode).

3.)Watch this clip(https://www.youtube.com/watch?feature=player_detailpage&v=_4Vs_n85sCs). Is Dilbert’s boss a good leader? Explain” rel=”nofollow”>in. You may want to discuss: What impact you thin” rel=”nofollow”>ink the boss has on Dilbert’s job satisfaction and performance? The boss’s emotional in” rel=”nofollow”>intelligence. The form of in” rel=”nofollow”>influence the boss is usin” rel=”nofollow”>ing
4.) Bustle.com had an article titled (https://www.bustle.com/articles/191448-42-bizarre-products-people-are-buyin” rel=”nofollow”>ing-on-amazon-that-are-actually-brilliant) I thought the ones below were in” rel=”nofollow”>interestin” rel=”nofollow”>ing and clicked on the lin” rel=”nofollow”>ink to Amazon that was in” rel=”nofollow”>in the article. Pick two of them and describe the people that you thin” rel=”nofollow”>ink bought them. Remember a product is meetin” rel=”nofollow”>ing a need, providin” rel=”nofollow”>ing a solution to a problem. What needs/problems do these products address? Who is likely to have these needs/problems? What is the profile, e.g. gender, age, lifestyle/in” rel=”nofollow”>interests, occupation etc. You don’t need to address every item I gave as an e.g. (that is why it is an e.g. rather than a “required”). lin” rel=”nofollow”>inks (https://www.amazon.com/gp/product /600B4S6SLW?ie=UTF8&tag=bustle1936-20&camp=1789&lin” rel=”nofollow”>inkCode=xm2&creativeASIN=B00B4S6SLW) (https://www.amazon.com/gp/product/B01CD4XZV6?ie=UTF8&tag=bustle1936-20&camp=1789&lin” rel=”nofollow”>inkCode=xm2&creativeASIN=B01CD4XZV6&th=1) (https://www.amazon.com/gp/product/BOOTUACHFC?ie=UTF8&tag=bustle1936-20&camp=1789&lin” rel=”nofollow”>inkCode=xm2&creativeASIN=BOOTUACHFC)

5.) The followin” rel=”nofollow”>ing is a quote from “3 Big Marketin” rel=”nofollow”>ing Technology Changes to Watch in” rel=”nofollow”>in 2016″ (https://www.ama.org/publications/Marketin” rel=”nofollow”>ingNews/Pages /three-marketin” rel=”nofollow”>ing-technology-changes-2016.aspx) “Artificial in” rel=”nofollow”>intelligence-driven, voice-based personal assistants such as Apple Siri, Amazon Echo and Google Now are evolvin” rel=”nofollow”>ing to predict customer needs for products and services As personal assistants become a preferred customer in” rel=”nofollow”>interface, marketers must fin” rel=”nofollow”>ind ways of gettin” rel=”nofollow”>ing them to recommend their brands.”
Implied in” rel=”nofollow”>in this statement is that the methods used by marketers to get people to be aware of, prefer and buy their brands will not be effective with people usin” rel=”nofollow”>ing the above mentioned apps that predict customer needs. Why would this be so? Any ideas as to what ways marketers can “…fin” rel=”nofollow”>ind ways of gettin” rel=”nofollow”>ing them to recommend their brands”?

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