Market Segmentation, Targeting and Positioning
1. Apply the theories of Market Segmentation to the Coke products lin” rel=”nofollow”>ines. Describe each products target market. 2. What kin” rel=”nofollow”>inds of market research does Coke use to figure out who drin” rel=”nofollow”>inks its product and why? 3. Do you thin” rel=”nofollow”>ink the hidden-camera videos used to promote Coke Zero were an effective way to reach its target market?