Marketing Communications in the Digital Age

Order Description
Write a research essay based on the followin” rel=”nofollow”>ing:
1.Research the positionin” rel=”nofollow”>ing of three different supermarket groups; then in” rel=”nofollow”>in 550 words analyse and compare the positionin” rel=”nofollow”>ing strategy of each.
2. Read the three-page Wall Street Journal article ‘What the Chin” rel=”nofollow”>inese Want’ and complete the followin” rel=”nofollow”>ing two tasks.

build up a profile of the Chin” rel=”nofollow”>inese consumer.

form make notes on:
a) the types of marketin” rel=”nofollow”>ing communications – advertisin” rel=”nofollow”>ing, public relations, sales promotion, direct marketin” rel=”nofollow”>ing – that may be useful to reach the Chin” rel=”nofollow”>inese consumer, and
b) the ‘approach’ – copy, positionin” rel=”nofollow”>ing, imagery – that would be advisable in” rel=”nofollow”>in promotin” rel=”nofollow”>ing foreign brands.

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