Marketing Strategy

Create a full marketing strategy for a Hospital system launching a new diabetes program. Address the following in your marketing strategy:Section 1:
General Product Information -Describe the health care company or product -Describe how you will market your health care company or product. ‘Describe how the marking plan will differ from other marketing plans currently available to consumers. -Describe the value of the services offered by your health care company or product.
Section 2:
Consumers -Differentiate health care access options for consumers. -Differentiate the health care access options that are available to your target audience. -Analyze how the health care access options will affect how you market to your target audience. -Analyze how consumers communicate health care access options. -Analyze the implications of communication methods used when sharing health information. Consider communication from physicians, pharmacies, and consumers when information is shared.

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