Measuring marketing effectivenes

select and focus on a company of your choice. Actin” rel=”nofollow”>ing as a marketin” rel=”nofollow”>ing consultant, your task is therefore:1) you are expected to identify ten (10) key marketin” rel=”nofollow”>ing metrics for the company and critically discuss those metrics, brin” rel=”nofollow”>ingin” rel=”nofollow”>ing up both their value and potential shortcomin” rel=”nofollow”>ings from the perspective of the company of your choice; 2) you are expected to provide an assessment of effectiveness for the company’s marketin” rel=”nofollow”>ing strategy and/or selected marketin” rel=”nofollow”>ing activities; and 3) based on your fin” rel=”nofollow”>indin” rel=”nofollow”>ings, you are expected to explain” rel=”nofollow”>in how well the company is doin” rel=”nofollow”>ing at the moment and how its marketin” rel=”nofollow”>ing strategy/activities could become more effective and competitive. Here, you should also briefly discuss a dashboard of marketin” rel=”nofollow”>ing metrics you would recommend for the company to use when goin” rel=”nofollow”>ing forward to assess the success of the busin” rel=”nofollow”>iness.
This assignment tests your knowledge and application of marketin” rel=”nofollow”>ing metrics; please make sure you review key text books, such as Bendle et al. (2015) Marketin” rel=”nofollow”>ing Metrics: The Manager’s Guide to Measurin” rel=”nofollow”>ing Marketin” rel=”nofollow”>ing Performance (or earlier editions of the same book). You are also strongly recommended to look up and refer to relevant articles both from academic journals (such as Journal of Marketin” rel=”nofollow”>ing) and from management press
You are expected to write a report that presents a marketin” rel=”nofollow”>ing performance assessment and analysis for relevant marketin” rel=”nofollow”>ing metrics for your selected company.

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