Strayegy for management and marketing

Concerned by the legacies of the Great Recession and BREXIT, the Board of a Trans-National Company [TNC]** has asked you to demonstrate how the effective application of Strategic Thinking to both Management and Marketing could improve the strategic performance of such an organisation.
The Board has asked that you:
• select an appropriate company as the focus for your critical evaluation and [whether or not that company is a TNC] to position both it and its key competitors on the framework.

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