Suppose we are an Z company. We’re targeting a customer base of people who are renting and owning house(almost full population of Australia). What we plan do is we make an agreement with a customer
that we pay all their bills on time, on their behalf. We’ll have a tie up with different providers(gas, electricity and water -examples). They will send bills to us and we pay it for the customer.
Basically that’s the idea.
For that service, the customer will have to pay a fee to us. Depends on how long they’re gonna take our service
We can provide concessions if they sign a contract for 2 years or so!!
Suppose we plan to open that company in Melbourne. There should be a capital investment, marketing strategies to convince the customer to join our company for our service, we may have competitors.