Porsche: A Business Plan for Decades to Come
Read What’s Drivin” rel=”nofollow”>ing Porsche? and History of Porsche AG – Fundin” rel=”nofollow”>ingUniverse. From the perspective of an executive with the firm, prepare a strategic plan to grow the busin” rel=”nofollow”>iness over the next three years.
Your strategic plan must be future-oriented and must:
•Describe Porsche’s history and its 4Ps (Product, Price, Place, and Promotion).
•Explain” rel=”nofollow”>in the current situation of the organization in” rel=”nofollow”>in the market (in” rel=”nofollow”>industry, market, and general environment analysis).
•Assess the fin” rel=”nofollow”>inancial performance and condition of the organization.
•Conduct a SWOT analysis (strengths, weaknesses, opportunities, and threats) to determin” rel=”nofollow”>ine areas that offer opportunities for change.
•Choose three or four areas from your SWOT analysis and explain” rel=”nofollow”>in why the areas you have chosen are essential to your strategic plan.
•Describe your recommended organizational structure.
•Explain” rel=”nofollow”>in your plan to measure the success of your strategic plan.