Aspects of cross-cultural management and intercultural communication

Order Description
You are not going to give answer to each question but raise the awareness of cultural of ERGO. Use a practical idea to attract the manager.

Ergo is a medium-sized international software company (fictional), whose headquarters are in the USA. Recent success has seen rapid expansion into new global markets, including Europe, Asia and the

They have asked you and your colleagues at [xxx] cross-cultural consultancy to give them advice on their internationalisation strategy. The specific brief for this presentation is to answer the
following questions, which were generated directly from the managers via an email survey:

1. “How do we attract the right kind of people to work in our organisation – pro-active self-starters, willing to take risks, easy-going, yet highly motivated?”
2. “How do we get our international employees to understand the importance of honesty, openness and direct feedback to managers?”
3. “How do we break into these new markets and beat the competition, without getting into too many costly legal wrangles and disputes?”
4. “Do people from these other cultures understand the importance of teamwork and performance targets?”
5. “How should we run our meetings effectively?”
6. “Do we really need to worry about culture now that we all live in a global village? Surely, as we are the market leader in our technology, they will have to adapt to us?”

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