Advertisement analysis

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Some aspects of our brand perceptions are conscious and others less or unconscious. Write a paper that explain” rel=”nofollow”>ins how people relate to brands and how they live in” rel=”nofollow”>in the psyche .

1. Describe at least three approaches that have been developed to get at the deeper psychological levels of people’s relationship with brands (E.g., Metaphors, IAT, Archetypes, etc.) For each approach describe:
• The theoretical orientation or Poin” rel=”nofollow”>int of View on how people relate to brands. Explain” rel=”nofollow”>in what aspects of people’s brand perceptions you thin” rel=”nofollow”>ink it best represents.
• Methods it suggests for researchin” rel=”nofollow”>ing or brin” rel=”nofollow”>ingin” rel=”nofollow”>ing to life brand perceptions and consumers relationship with brands.
2. Discuss what you see as the major similarities and/or differences between the approaches.

3. Choose a prin” rel=”nofollow”>int ad and briefly discuss (as much as you thin” rel=”nofollow”>ink is relevant) how the different approaches would analyze the brand perception or objective the ad is tryin” rel=”nofollow”>ing to attain” rel=”nofollow”>in. You can also do this by showin” rel=”nofollow”>ing the ad and havin” rel=”nofollow”>ing arrows that highlight different aspects of the ads and call-out boxes that explain” rel=”nofollow”>in your poin” rel=”nofollow”>ints.

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