marketin” rel=”nofollow”>ing

Order Description
Marketin” rel=”nofollow”>ing across cultures in” rel=”nofollow”>involves marketin” rel=”nofollow”>ing operation across a number of European countries between which the in” rel=”nofollow”>influences of macro-environmental forces are either similar or differ significantly. Similarly, controllable factors such as cost elements, market research, marketin” rel=”nofollow”>ing overheads and price structure vary significantly between European markets. Opportunities for in” rel=”nofollow”>integrated communications, distributive in” rel=”nofollow”>infrastructure and product presentation format are also likely to differ significantly due to differences in” rel=”nofollow”>in cultural and ethical values. It is these differences and variations in” rel=”nofollow”>in both macro and micro-environmental forces that create complexities in” rel=”nofollow”>in marketin” rel=”nofollow”>ing operations across the globe. The key to successful marketin” rel=”nofollow”>ing across cultures is the marketer’s ability to understand and identify the complexities of each element and reconcile them for better marketin” rel=”nofollow”>ing, plannin” rel=”nofollow”>ing and management.
You work as a member of a team in” rel=”nofollow”>in the Marketin” rel=”nofollow”>ing Department of a company based in” rel=”nofollow”>in United Kin” rel=”nofollow”>ingdom that is attemptin” rel=”nofollow”>ing to expand its marketin” rel=”nofollow”>ing program in” rel=”nofollow”>into Mexico. The company’s marketin” rel=”nofollow”>ing efforts to European countries have been unplanned and limited in” rel=”nofollow”>in scope in” rel=”nofollow”>in the past. Your company produces food brands made from variety of in” rel=”nofollow”>ingredients that may not be appropriate for the Mexican market. In order to undertake the marketin” rel=”nofollow”>ing expansion in” rel=”nofollow”>into Mexico, your company has requested that you undertake an in” rel=”nofollow”>initial desk research to evaluate the feasibility of this project. You are also required to in” rel=”nofollow”>investigate and write a report that focuses on the followin” rel=”nofollow”>ing issues:
Consider geographical proximity, society, and culture, environmental, and ethical issues that may have an impact on the company’s decision to expand in” rel=”nofollow”>into the Mexican market and then research in” rel=”nofollow”>into:
1. Market entry – what expansion strategy [ies] could the company use in” rel=”nofollow”>in expandin” rel=”nofollow”>ing in” rel=”nofollow”>into Mexico; what are the advantages and disadvantages of your recommended expansion strategy.

2. What marketin” rel=”nofollow”>ing strategy would you recommend for your company to adopt? And what are the main” rel=”nofollow”>in advantages of your recommended marketin” rel=”nofollow”>ing strategy?

3. What are the ethical issues that your company is likely to encounter and recommend how theses ethical issues could be overcome?

4. What general cross cultural marketin” rel=”nofollow”>ing recommendations do you have for the company based on your in” rel=”nofollow”>investigation of Mexican market?

This is a report, and should be accompanied by good quality material to underpin” rel=”nofollow”>in and illustrate your text. All additional material should be placed in” rel=”nofollow”>in an appendix and referred to in” rel=”nofollow”>in the report

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