Marks & Spencer: is this as good as it gets?

Marks & Spencer: is this as good as it gets?

Order Description
Case Study has three parts to answer.

1. Evaluate Marks & Spencer: is this as good as it gets? strategic capabilities and relate these to competitive advantage.

2. Identify and evaluate the competitive (business) strategies used in Marks & Spencer: is this as good as it gets?.

3. Use TWO different strategic tools to evaluate the corporate strategy of Marks & Spencer: is this as good as it gets? ( for example the TOWS Matrix) . Use these to recommend THREE options for Marks & Spencer to improve its sustainable competitive advantage for the future.



Structured Argument Evidenced: Very clear answer to the question provided which is supported by exceptional evidenced structured argument. A holistic answer; Significant evidence of synthesis throughout.

Critical Analysis Evidenced: Only analytical commentary. No evidence of descriptive statements. Significant evidence of analytical insight.

Use of Module Concepts Evidenced: Significant conceptual underpinning in the answer. Clear evidence of the interrelationships between concepts is evidence. Significant evidence of conceptual insight.

Outcome: Most of the relevant information/skills accurately deployed. Excellent grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work’s objectives.


YouTube videos which may help.

Other strategies may include: Culture and business strategies. Innovation and customer driven strategies, or innovation and redefining processes in order to make an organisation more efficient and therefore competitive.

You are advised to use all the appropriate tools of analysis, concepts and models as part of your answers.

Number of References used are not limited to 7 use as many as required to complete case study.

Marks & Spencer case study is attached.

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