Order Description
Usin” rel=”nofollow”>ing the Kellogg case study entitled “LEGO Friends: Leveragin” rel=”nofollow”>ing Competitive Advantage”, which was be given to you earlier, you are required to answer all the followin” rel=”nofollow”>ing three questions in” rel=”nofollow”>in this course work. Please ensure that the assignment report to be submitted is your own work.
Considerin” rel=”nofollow”>ing the global market challenges facin” rel=”nofollow”>ing LEGO, use appropriate analytical tools to analyse LEGO’s:
A. Marketin” rel=”nofollow”>ing programme (or mix)
B. STP (i.e., segmentation, targetin” rel=”nofollow”>ing, and positionin” rel=”nofollow”>ing)
C. Corporate social responsibility activities and how these help build its
competitive advantage
Question Two (25% Mark Available)
Critically evaluate LEGO’s current brand extensions and product portfolio and make specific recommendations.
Question Three (25% Mark Available)
Discuss the three-phase strategy for survival (i.e., Figure 8) and suggest to LEGO strategies for securin” rel=”nofollow”>ing future growth.

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