manageing strateic marketing activities

managein” rel=”nofollow”>ing strateic marketin” rel=”nofollow”>ing activities
Order Description
You need choose a company as an example to write a report which covers all the followin” rel=”nofollow”>ing poin” rel=”nofollow”>ints:

1. Understand a strategic plan.
a. What is strategic marketin” rel=”nofollow”>ing?
b. What is strategic marketin” rel=”nofollow”>ing plan of it in” rel=”nofollow”>in one of the target countries?
c. What are the theories used in” rel=”nofollow”>in determin” rel=”nofollow”>inin” rel=”nofollow”>ing the suitability of the chosen market for the organization? (hand in” rel=”nofollow”>in a soft copy)
d. What are the advantages and disadvantages of different types of acquisition in” rel=”nofollow”>into a market and what do you thin” rel=”nofollow”>ink would be the best option for it?
2. Evaluate a market and develop a strategic marketin” rel=”nofollow”>ing plan.
a. Describe the chosen market answerin” rel=”nofollow”>ing the followin” rel=”nofollow”>ing questions:
1. Who are our target consumers within” rel=”nofollow”>in the chosen market?
2. What do they want, need or desire?
3. How is it goin” rel=”nofollow”>ing to launch its products within” rel=”nofollow”>in the chosen market?
4. Why should they buy our products, what is the unique value proposition, in” rel=”nofollow”>in other words what is in” rel=”nofollow”>in it for the customer?
5. Explain” rel=”nofollow”>in the 4PS and how it will be used to in” rel=”nofollow”>in launchin” rel=”nofollow”>ing in” rel=”nofollow”>in a new market?
6. Prepare a check-list, which will evaluate the success of your marketin” rel=”nofollow”>ing plan to be handed in” rel=”nofollow”>in as a soft copy.
3. Manage the market plan
a. Show a clear understandin” rel=”nofollow”>ing of the risk associated with the marketin” rel=”nofollow”>ing plan
b. Make some further suggestions where appropriate

1. Understand strategic marketin” rel=”nofollow”>ing
To show evidence, students will be able to
a. Understand the concept of strategic marketin” rel=”nofollow”>ing
b. Understand the factors which affect strategic marketin” rel=”nofollow”>ing
c. Understand strategic marketin” rel=”nofollow”>ing theories
d. Analyse the strategies in” rel=”nofollow”>in evaluatin” rel=”nofollow”>ing strategic marketin” rel=”nofollow”>ing
e. Evaluate the advantages and disadvantages of different marketin” rel=”nofollow”>ing strategies
2. Evaluate a market and develop a strategic marketin” rel=”nofollow”>ing plan
To show evidence, students will be able to
a. Thoroughly understand and describe a particular market
b. Identify a specific niche in” rel=”nofollow”>in a market
c. Identify the type of media needed for this marketin” rel=”nofollow”>ing plan and how best to exploit this media
d. Demonstrate they understand what is required in” rel=”nofollow”>in a marketin” rel=”nofollow”>ing plan
e. Design a detailed marketin” rel=”nofollow”>ing plan which lays out the necessary steps and strategies
f. Understand the costs entailed in” rel=”nofollow”>in a marketin” rel=”nofollow”>ing strategy and budget accordin” rel=”nofollow”>ingly
g. Design and develop a list of criteria for how to evaluate the success of a strategy
3. Manage the marketin” rel=”nofollow”>ing plan
To show evidence, students will be able to
a. Understand how a marketin” rel=”nofollow”>ing strategy may change through unexpected factors
b. Be aware of the challenges faced in” rel=”nofollow”>in implementin” rel=”nofollow”>ing a new marketin” rel=”nofollow”>ing strategy
c. Demonstrate they can adapt their strategy as necessary
Evaluate the success of a strategy and devise follow-up ideas/approaches

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