Fashion Industry Related

One way to make brick and mortar retail more relevant to today’s customers is through creatin” rel=”nofollow”>ing shoppin” rel=”nofollow”>ing experiences that make comin” rel=”nofollow”>ing out to physical stores a fun experience within” rel=”nofollow”>in itself. Your objective is to create an in” rel=”nofollow”>in-store entertain” rel=”nofollow”>inment concept and a marketin” rel=”nofollow”>ing plan for the launch at retailer of your choice.
1. Conduct research on the leadin” rel=”nofollow”>ing fashion retailers which use in” rel=”nofollow”>in-store entertain” rel=”nofollow”>inment to draw customers in” rel=”nofollow”>into their physical stores. Share a brief comparison of the various retailers you researched
2. Identify a retailer you believe would benefit from launchin” rel=”nofollow”>ing an in” rel=”nofollow”>in-store entertain” rel=”nofollow”>inment concept in” rel=”nofollow”>in their physical locations. Explain” rel=”nofollow”>in your choice and elaborate on the entertain” rel=”nofollow”>inment concept you are plannin” rel=”nofollow”>ing to launch. 3. Develop a launch plan for your concept. Consider the followin” rel=”nofollow”>ing: What product assortment changes, if any, will the retailer need to make in” rel=”nofollow”>in order to execute your idea? How will the digital channel support the in” rel=”nofollow”>in-store execution of your entertain” rel=”nofollow”>inment concept?

4. Develop a marketin” rel=”nofollow”>ing campaign to promote your entertain” rel=”nofollow”>inment concept, considerin” rel=”nofollow”>ing what customer you are tryin” rel=”nofollow”>ing to attract.

5. Provide a concise six-month fin” rel=”nofollow”>inancial plan detailin” rel=”nofollow”>ing expected sales, receipts, profit margin” rel=”nofollow”>in and in” rel=”nofollow”>inventory. Outlin” rel=”nofollow”>ine all the assumptions you made to project out your fin” rel=”nofollow”>inancials. Please provide on an exhibit of your fin” rel=”nofollow”>inancials in” rel=”nofollow”>in the appendix. 6. What are your plans to scale up if your entertain” rel=”nofollow”>inment concept is successful? What are you plans to main” rel=”nofollow”>intain” rel=”nofollow”>in it? What are some of the challenges of scalin” rel=”nofollow”>ing your idea? How would you tackle them? How quickly would you be able to expand while main” rel=”nofollow”>intain” rel=”nofollow”>inin” rel=”nofollow”>ing profitability? How often would you update your entrain” rel=”nofollow”>inment concept to ensure customers keep comin” rel=”nofollow”>ing back?

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