Operating environments from a marketing perspective

undertake the process of analysing one organisation and its operating environments from a marketing perspective. And then apply the learning from lecture 1-10 in the development of marketing strategy. You will provide an ov

Analyse each of the 5Cs for this organisation: a. Company — what are the strengths and key resources, what are some of the weaknesses? What are the opportunities and threats? b. Customers — who is the company serving and what type of behaviour is Typical’ from them? c. Collaborators — describe their suppliers, distributors or other partners that help the company to deliver their products to the market? If company doesn’t have any — explain why it is not necessary. d. Competitors — who are the current main competitors, are there any potential new threats or new entrants to the marketplace? e. Context — what other factors affect this organisation (e.g., legal, political, technological, etc.)?

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