Hotel strategic management

Hotel strategic management

Order Description
The course work is an in” rel=”nofollow”>individual report where you are required to write a report on the case organization’s implementation of its chosen strategy. The report should
analyze and evaluate the organizations chosen strategy highlightin” rel=”nofollow”>ing its suitability given the competitive environment. The report should also address the consequential
implications of change that will occur as the strategy is implemented and suggest how organizations could manage these changes so that the strategy is effectively
implemented. The report should demonstrate selected strategic management process of a current busin” rel=”nofollow”>iness settin” rel=”nofollow”>ing and evidence how in” rel=”nofollow”>intervention techniques have been
applied for improvin” rel=”nofollow”>ing busin” rel=”nofollow”>iness effectiveness. The report is justified usin” rel=”nofollow”>ing analyzed and evaluated theories. This is a 2,500-word report.

The purpose of this report assignment is aimed at developin” rel=”nofollow”>ing skills for proposin” rel=”nofollow”>ing and implementin” rel=”nofollow”>ing strategic analysis and changes that has an impact on hospitality
busin” rel=”nofollow”>iness environments. Students will select and analyze hospitality in” rel=”nofollow”>industry workplace events, programs or services and propose strategic change for improvement. The
report will be based on Learnin” rel=”nofollow”>ing outcome 2 & 3
The followin” rel=”nofollow”>ing structure for the in” rel=”nofollow”>individual report guidelin” rel=”nofollow”>ine is recommended:

Title page: Include report title, students’ names and students’ numbers, module name and code, assessment task, lecturer’s name and date.

Background: Description of the busin” rel=”nofollow”>iness situational context. Explanation as to why analyzin” rel=”nofollow”>ing the organizational case strategy is important and explanation of the
competitive environment. In approximately 200- 300 words, provide a basic background to the strategic communication plan, state the purpose of the report and provide
overview of the rest of the content.

Contents page: List the contents of the essay report (headin” rel=”nofollow”>ings, sub-headin” rel=”nofollow”>ings) and the page numbers they appear on.

Presentation of main” rel=”nofollow”>in ideas: Analyze and evaluate your chosen organizational busin” rel=”nofollow”>iness strategy supported with theoretical perspectives and strategic processes.
A. Analyze the organization’s external competitive environment to identify opportunities and threats.
B. Analyze the organization’s in” rel=”nofollow”>internal operatin” rel=”nofollow”>ing environment to identify the organization’s strengths and weaknesses.

Critical evaluation: Evaluate the implications and justifications on how strategies are implemented and outlin” rel=”nofollow”>ine how the changes are managed effectively.

A. Justify how selected strategies are consistent with mission and major goals of the organization.
B. Demonstrate how employed strategies are congruent and constitute a viable busin” rel=”nofollow”>iness model.
C. Review how you have employed strategic management theories in” rel=”nofollow”>in your report?
D. Reflect on the role you played either as an in” rel=”nofollow”>internal consultant or in” rel=”nofollow”>internal change agent in” rel=”nofollow”>in improvin” rel=”nofollow”>ing busin” rel=”nofollow”>iness or organizational effectiveness.

Conclusion: In 300 – 400 words state the summary and evaluation of the ideas and statement of your own poin” rel=”nofollow”>int of view with reasons. Explain” rel=”nofollow”>in why organizational managers
should select the outlin” rel=”nofollow”>ined strategies.

*Support your report with examples and evidence of theories and models from academic literature readin” rel=”nofollow”>ings of strategic management and in” rel=”nofollow”>intervention techniques discussed
in” rel=”nofollow”>in class and module content.
* Support your report with 10 sources in” rel=”nofollow”>includin” rel=”nofollow”>ing articles, books or journals. Do not use sources for support material.

* Select a different hospitality busin” rel=”nofollow”>iness for this report than the one you used for your group work presentations.

Referencin” rel=”nofollow”>ing in” rel=”nofollow”>in the text: Reference all citations in” rel=”nofollow”>in the text of the assessment.

Referencin” rel=”nofollow”>ing section: Provide references on a separate page at the back of the report usin” rel=”nofollow”>ing Harvard method.

Appendices: If appropriate, provide appendices at the end back of your report.


• All reports should be typed usin” rel=”nofollow”>ing 12p text, 1.5 lin” rel=”nofollow”>ine spacin” rel=”nofollow”>ing and Arial/Times.
• All reports should be spell checked.
• All sources must be referenced usin” rel=”nofollow”>ing the Harvard Referencin” rel=”nofollow”>ing System.
• All full reference list of all sources and appendix supportive material must be in” rel=”nofollow”>included at the end of the report.

• Analysis: Examin” rel=”nofollow”>ine and break in” rel=”nofollow”>information in” rel=”nofollow”>into parts by drawin” rel=”nofollow”>ing conclusions, fin” rel=”nofollow”>ind evidence and examples to support your generalizations.
• Evaluation: Make judgments about the value of in” rel=”nofollow”>information given in” rel=”nofollow”>in context by in” rel=”nofollow”>interpretin” rel=”nofollow”>ing and justifyin” rel=”nofollow”>ing your perspectives.
• Reflection: Consider connections you make within” rel=”nofollow”>in your organizational problems or issues and learnin” rel=”nofollow”>ing outcomes that are identified.

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