Planning and Marketing for Healthcare Organizations


Order Description



The Census Bureau has the latest statistics about the population of Texas. The demographic population statistics of Texas of the year 2017 and 2016 provided in the site are segmented in terms of age, race, ethnicity, gender and economic incomes. The total population of Texas is 25,145,561 and there are 11 races that reside in the State of Texas. The white race make up of 70% Texas population, Latino 37%, African Americans 11% and other races such as American Indians and Asians making up 10%(Suburban Stats, 2017). Of all the races, female gender make up the largest number compared to male. Female stand a total demographic population of 12,673,282 while male makes up a population of 12,472,281. The median age in Texas stands at 33 with male making up 34 and female 32 of the age. The demographic household type in Texas varies significantly in relation to the social issues. The total number of occupied homes in Texas is 8,922,933. The families with homes are 6,237,148 and those with husband and wife are 4,515,013. The family populations of homes with male and no female present stand at 467,431 while those without a male as the head of the family is 1,254,704 (Suburban Stats, 2017). 2,685,785 is the population figure of the homeless population. The homeless population is greatly affected by different kinds of diseases associated with poor living conditions, lack of proper medical care, lack of proper nutrition and they greatly lack the necessary health information and knowledge to promote their health.
Healthcare utilization and healthcare behaviors for Texas residents is very important in taking care for both the patients and the homeless population. The climate of Texas is not commonly associated with the causing of different kinds of diseases but the poor living conditions of the homeless population leads to unhealthy lifestyle. The population of the homeless in Texas does not worry of getting sick or even suffering in one way or the other but what matters to them is that they can keep on surviving. Thus, to them medical cover, good health care standards and proper nutrition is classified as a luxury that they cannot afford. In Texas, the White race gets the best quality healthcare which is contrary to the other races. It appears that racial discrimination in sharing of the available resources is still a challenge. Also, social inequality in Texas remains a challenge in the promotion of healthcare across all races. Without the best quality healthcare services, homeless population remain unable to overcome serious diseases and their lives will always be at stake. The homeless population in Texas is the one that suffers many deaths annually according to the demographic population reports. When there are weather changes, it is the homeless people who get sick more than those with homes. The quality of the health products given to the homeless are good but not compared to what those with homes can acquire.
The white race and other races with the financial ability to afford quality care stand a chance than the homeless population. The program called Healthcare for the Homeless in Texas has seen many people without home get access to standardized healthcare programs. The developers of this program deliver medical care, health mental services and social work. Also, other non-governmental organizations has started initiatives to overcome healthcare challenges such as offering HIV services, offering prison reentry services and also supporting houses for the homeless population. Access to education and teenage pregnancies have been prioritized as of key importance in addressing the needs of the homeless people in Texas. Thus, through examining the life of the homeless people in Texas, the programs initiated are in step by step helping the population in positive ways by promoting their health.


Market Analysis

What is your team’s product or service? Try to be as specific as possible.
If the product or service is new, what problem is it designed to solve?
If it is an existing product or service, what is its value for the target market? How is it better than what is already in place?
Is the product or service offered as part of an existing healthcare organization? For example, is it offered as a new or expanded service within a local hospital or clinic, or is it part of a newly formed healthcare organization?
Who is the target market? Try to be as specific as possible.
Describe the target market using demographic, geographic, psychographic, and healthcare variables.
What is the size of the market? Describe the methods used to determine the size of the market.
What are the specific needs of the market in terms of the product or service?
What trends in the external environment may impact the proposed product or service? Some examples include technological, economic, socio-demographic, legal or regulatory, and environmental trends.
What are the strengths, weaknesses, opportunities, and threats (SWOT) of the product or service? Base this on the needs of the target market and on any applicable trends in the external environment.
Who are the competitors and what are their strengths and weaknesses?



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