Bellamy’s Infant Organic Milk Power Strategic Analysis


Order Description


Conduct strategic analyses for Bellamy, an Australia’s organic food manufacturer
(, for this assignment, focusing on its infant formula milk power
business only. You are advised to conduct research such as Internet searching for industry and media reports,
and browsing the website and annual reports of Bellamy ( and other
relevant organisations.

Next is the detail for each part :
1. Describe briefly the background information (strategic context) of the organisation (Bellamy). This
information should be brief and relevant to the discussion of your assignment and thus may include
ownership, history, size, business scope, major products/services, and major markets of the
organization selected.
2. Conduct a macro-environment analysis (focusing on Australia only in this assignment) for the
entire industry within which the organisation operates. You should use the analytical framework
provided in the textbook. Foci will be placed on the understanding of the purpose of this analysis, the
identification of key factors and their implications in terms of key opportunities and threats, and
the discussion of their overall impact on the industry growth in the future. Draw your conclusion
based on your macro-environment analysis.
3. Undertake an industry (competitive) analysis using Porter’s 5-forces model. You are required to pay
attention to the purpose of this analysis, the inter-connectedness of different aspects of the competitive forces, the links between the competitive forces and macro-environment, and their overall
impact on the industry and the organization selected in terms of main driving forces in the
competitive environment. Draw your conclusions based on your five-force analyses.

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