Business environment analysis
– An in-depth analysis of one organisation built on Business Environment Analysis.
– The overall aim is to apply relevant analytical tools or frameworks to identify the current strategies being pursued by the chosen organisation and critically evaluate the internationalisation strategy of the company. In doing so, students will need to assess the bases of competitive advantage of the chosen organisation by conducting strategic analysis. More specifically, students should combine both the external and internal analysis to identify and evaluate viable strategic options for internationalisation in the medium term or long term (typically a three to five-year time horizon).