Assessment 6 Promotion Analysis
view distinguished category of the score guide
Analyze the fouth ‘P,’ promotion, for a product or service- You can use the same
product you used for the previous assessments, or you can choose another
organization, product, or service-
Analyze the company’s communication strategy-
What are its communication channels and media tools?
How does the company use social media in its promotion of the product or service?
Who represents the product or service?
Analyze promotional components of the sales approach (for example, salespeople for
an IT product might need to educate the customer about the product as part of the
Assess the promotion strategy- What works? What does not work?
How could the promotion strategy be improved?