Assessment 6 Promotion Analysis
view distinguished category of the score guide
Analyze the fouth ‘P,’ promotion, for a product or service- You can use the same
product you used for the previous assessments, or you can choose another
organization, product, or service-
You analysis should cover all the aspects of promoting the product or service,
including promoting to the customer and other promotional audiences- Aduess the
following in you analysis:
Analyze the company’s communication strategy-
What are its communication channels and media tools?
How does the company use social media in its promotion of the product or service?
Who represents the product or service?
Explain how the integrated communication aspects of the company’s integrated
marketing program contribute to the company’s economic success-
Analyze promotional components of the sales approach (for example, salespeople for
an IT product might need to educate the customer about the product as part of the
Assess the promotion strategy- What works? What does not work?
How could the promotion strategy be improved?
Describe how you recommendations regarding the promotion strategy affect
management in the company. For example, are there issues related to how and when
you recommendations should be implemented?