Business Ethics



1. In your own words identify and briefly describe two major ethical issues from the article titled “Enron Ethics (Or: Culture Matters more than Codes) (Sims and Brinkmann, 2003), and indicating why these issues are ‘major’ in your eyes. (250 words)

2. Aristotle’s Virtue Ethics: Watch the following YouTube video and answer the following question

How might we enact and develop virtuous traits? How does this theory compare to consequentialist and non-consequentialist theories? (250 words)

3. In its CSR statement the food manufacturer Kellogg’s states the following:
Kellogg Company has a rich history of corporate social responsibility, a history that has grown and evolved to meet the complexities of today’s business world and the challenges of a global society. Our founder, W.K. Kellogg, sought to ‘invest my money in people’. That legacy continues to guide our company and our people. Social responsibility is a way of life at Kellogg. It means investing in and enriching our communities. It means encouraging employee volunteerism. But it means much more. Our commitment to being a good corporate citizen also includes:
• Protecting our environment.
• Selling nutritious products and advocating healthy lifestyles.
• Acting with integrity and adhering to the highest ethical standards.
• Promoting diversity in our work force and partnering with diverse suppliers.
• Ensuring a safe, healthy workplace”.




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