The innovation of Smartwatch
In recent years, smartwatches have become important for researchers, designers and consumers. They are still in the early stages of diffusion in the market, but represent the most popular type of wearable devices. Although current smartwatches are limited in various ways, it is likely that their capabilities will continue to evolve and grow with associated technical improvements over time. In the market place, little is known about why some people are more likely to adopt smartwatches than others and how will this technology continue in the market.
watch the following video:
The question will shows below:
Q1: Technology Evolution:
Smartwatch technology evolved after 1974 with a number of significant evolutionary
a) Please identify 3 such evolutionary steps after 1974 and explain if those
evolutionary steps were radical or incremental in nature.
b) Please draw an S-Curve of the evolution of Smartwatch from 1974 to today
(including the identified items above), and explain your choice of the shape of the
With reference to Clayton Christensen’s theories of disruptive innovations:
c) Please identify a specific case (other than architecture/engineering/construction)
where the introduction of smartwatch has disrupted an existing industry and
explain the nature of the disruption.
d) Can you foresee a disruption scenario that is likely to occur within the next 5
Q2: Adoption and Diffusion
You are part of a senior marketing team of an important and successful smartwatch
company, the best company that manufactures popular smartwatches.
a) With reference to the topics covered in class please explain the reasons your
company is doing well in regards to the adoption of this technology.
b) Now make a recommendation how you would forecast demand for both existing
markets and emerging markets for the production of these watches.
Q3: Turning Technology into Business:
You are planning the next generation of smartwatches (for all current as well as
emerging market segments) by stablishing a new firm, and you know that you need to create value for market. Describe the process:
a) Innovation management:
With reference to a process of taking an emerging technology to market describe a
cross-functional management team. What function each member represents? How
many other functions are represented? Provide some insight into how the team is
able to innovate given the different perspectives members bring to bear on the
task. Describe how the innovation will benefit from and/or will be constrained by
inter-organizational networks such as strategic alliances, joint ventures, and other
b) Organizational features:
Describe the characteristics of the firm as you understand them for a successful
outcome, such as its management practices, employee base, product development
process, organizational culture, etc.
c) Organizational learning:
Based on your research, learning and reflection name three things that your
organization should do to transfer this technology successfully into market.