Case Study “Phillips versus Matsushita”


Read the case “Philips versus Matsushita“ in your book Transnational Management (pages 311-327) and
answer the following questions in an essay format:
1. How did Philips become the leading consumer electronics company in the world in the post-war
era? What distinctive competence did they build? What distinctive incompetencies?
2. How did Matsushita succeed in displacing Philips as No. 1? What were its distinctive
competencies and incompetencies?
3. What do you think of the change each company has made to date – the objectives, the
implementation, the impact? Why is the change so hard for both of them?
4. What recommendations would you make to Gerald Kleisterlee? To Eumio Ohtsubo?

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