explorative study to identify critical success factors for luxury watch e-tailers targetting millenial consumers for the development of an e- commerce service platform
A practice-based explorative study to identify critical success factors for luxury watch e-tailers targetting millenial consumers for the development of an e-
commerce service platform
This is a practice based masters dissertation. The Literature Review is like a project contextualisation. The outcome of this project is an retail website like
Farfetch, but for the luxury watches.
Project Contextualisation sets out the broad framework for the piece of work and guides through the subject area and the field of practice. It should demonstrate
familiarity with the field and provide evidence of academic work references.
This chapter should :
-Provide a critical synthesis of existing work that informs the research
-Discuss the practical and commercial environment in which the study provide the focus
-Evaluate the gaps in the research. That should lead to some specific questions that you will address and discuss why they are important
-Concluding by clarifying the key areas or ‘gaps’ that will be used to construct your research
Some more instruction will be sent later