Brand Research


Conduct brand research on two companies using authoritative sources. One company should be less than ten years old and the
other at least twenty-five years old.

Based on your research, prepare a comparative analysis to address the following:

Describe the two companies and their brands:

Briefly, describe each company’s products or services.

Identify and describe the core values of each brand.

Compare and contrast the branding strategies ofthe two companies:

What is different about each branding strategy?

What do the two branding strategies have in common?

Compare the branding strategy approaches ofa younger brand and a more established brand.

Use authoritative sources of information to research the two selected companies. Cite the sources of information you use.

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