Historically, hierarchical scale has been used by artists to communicate power or rank in social and religious contexts, but identifying importance using scale (or implied scale) may also be used in visual communication design

 

art

 

Historically, hierarchical scale has been used by artists to communicate power or rank in social and religious contexts, but identifying importance using scale (or
implied scale) may also be used in visual communication design. Can you think of an example from everyday life—perhaps in advertising—where scale is use to indicate
importance? How is it being communicated and is it effective?

 

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