A strategic vision statement with a plan for communicating to employees. ( strategic management)
For these objectives, you must incorporate the five-performance objectives established by your Board of Directors. Refer to the GLO-BUS Participant’s Guide (page 32), “What Your Board of Directors Expects.” You must translate these performance objectives into specific, concrete targets. For example, you are charged to increase your company’s EPS by 8% each year through year 10 and 4% thereafter; then you should state the actual dollar amount you are expected to achieve in year 7, 8, 9, 10, 11, and 12. This approach gives you a performance trajectory and concrete numbers with which to compare your company’s actual performance by year.
Describe the strategic intent.