an organization trying to use data to address a specific concern and because the research team provided a range of ideas for how a study could be conducted:
case because it provides a good example of an organization trying to use data to address a specific concern
and because the research team provided a range of ideas for how a study could be conducted: from
observational to experimental.
Imagine that you and your team work for NetC. If the senior leadership team at Kelley Blue Book called you in
to justify the type of design selected for this study, how would you do so?
(Case Study: NetConversions Influences Kelley Blue Book. Accessible at: http://highered.mheducation.com
sites/ 0073521507/student_viewo/cases.html (Links to an external site.)Links to an external site.)
For your initial post, author a brief (100-200 words) analysis of the research. In your response, address the
‘I. How were the problems converted into researchable questions?
2. What variables have been identified and how has the research been structured?
3. Finally. provide an assessment: what is the best type of research design for this case? Provide a
After your live session this week. return to this page to continue your discussion. As a team. you should come
to consensus about what you want to say to the leadership team at Kelley Blue Book. Respond to each other’s
posts with questions and challenges. You may also bring in your own experience and proposal: are the
problems that are being presented similar to or different from those you have suggested in your own
research proposal? How does your case help you think about the case of Kelley Blue book (or vice versa)?
Be prepared with a cohesive. agreed-upon response by next week’s live session. We will use your responses
in the second half of our discussion on experimental design.
discussions in this class will be evaluated based on your contributions to the discourse. your use course concepts
course concepts. and your ability to apply your understanding of research design principles to practice
examples identified by the initial prompt or raised within the class community.