Services & Marketing




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What are the augmented services of a particular service provider in the Tourism or Hospitality Industry that has created competitive advantage for this organization. Select a service provider that you are familiar with or would like to learn more about.

Throughout the term this unit has identified key theories and concepts for effectively marketing a service. Clearly explain how knowledge developed from this unit could increase the chosen business’s service marketing effectiveness in turn delivering superior value for stakeholders. Base your explanation on theories of services marketing from the essential text or related journal articles. Use at least three theories to apply to your discussions.

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