Survey Design





I. Survey Research:  collects information from a sample of individuals through their responses to standardized questions.  a. Three advantagesi. Versatility:  wide range of usesii. Efficiency:  relatively low cost per respondentiii. Generalizability:  can be widely distributed to representative samplesb. Omnibus survey:  a survey that includes a range of topics of interest to a social scientist or other sponsor (such as the GSS)





Develop a short survey (10-15 questions) to answer a specific research question. In a separate document, identify the research question for the survey, and identify the population and sampling method you will use. In addition, briefly discuss at least one decision you made about order, and one way you constructed a question to avoid bias or confusion. Refer to specific terms and concepts from course content.

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