Competitive Strategy a Innovation



You are required to read the case on Richard Branson and the Virgin Group and prepare a 12-14 minute board level PowerPoint presentation that addresses the following questions (support you answer in details in the Notes page of the slide): 1. What common resources and capabilities link the separate Virgin companies? (30%) 2. Which business if any should Branson consider divesting? What criteria should he use in deciding what new diversification strategy to pursue?(40%) 3. What changes in the organisational structure and management systems of the Virgin Group would you recommend? (30%) all slides must be filled with notes based on; – explanation, reference (name, page, year), notes, definition – NO CULTURE and STRUCTURE in resource! – Good ideas and better arguments – why to change, what are the benefits


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