Marketing plan 2018–2021 for Amazon Australia


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Determine what factors lead Amazon success in US and international markets. Then, find out what factors will work in Australia market. Secondly, use one analysis model to analyse the current situations for Amazon Australia. Thirdly, identify the main challenge faced by Amazon Australia and explain what forces drive this challenge. The most important part is design 3 marketing strategies and marketing plan combine with their pros and cons. Finally, provide some recommendations.

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