Hong Kong International Airport
For a greater appreciation of the depth of strategic planning and revenue management for airports, view this video (9:31) on Hong Kong’s International Airport’s plan through the Year 2030.
Respond to the following in an essay format.
Simply providing basic services to airlines and passengers is no longer sufficient to ensure the viability of running an airport. Quality, innovation, and new services and products are the key to ensuring survival in the competitive marketplace. Today, airport operators are compelled to review their roles as mere landlords with a new energy to complement ancillary services. Although most revenue sources are tied to passengers, airports are now finding the need to identify a long-term source of non-airline revenues.
Discuss these revenue sources and how they relate to Hong Kong’s International Airport. Defend your response.