Self-Concept and the Role it plays in Ethical Communication

1.Self-Concept and the Role it plays in Ethical Communication

Explain the role self-concept plays in ethical communication.
Describe your self-concept and whether it is generally positive or negative.
Explain how you can ethically influence the self-concept of others.
Explain the difference between self-concept and perception.
Describe an example of when your self-concept influenced your perceptions of someone. Explain how this impacted your communication with that person. Explain whether this was a positive influence or negative influence and why.
Explain at least two guidelines for improving perception and communication from the reading that you can apply to your ethical communication skills.


Read the article, “The Genius of Starbucks” found at

⎯ Picture yourself as the lead pastor of a church that is struggling to attract young adults, age 20 to 35, to your church.

⎯ In a two to three page (500 to 750 word double spaced) paper:

o Describe how Starbucks is effectively reaching the 20 to 35 age demographic
o Drawing upon their successful model, discuss what you adopt/learn from them that could help you reach the 20 to 35 age group.
o Make sure any practice you consider is consistent with the values and mission of a Christian church.

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